In 1921, a film crew including director Sam Wood and star Gloria Swanson ventured to El Paso, hired Fort Bliss cavalry, and shot scenes for their 1922 silent feature, including a climactic finale at the Rio Grande (near Clint) and Hueco Tanks. An unscrupulous businessman (Holmes) uses his beautiful, naïve wife (Swanson) as his lure, or trademark, to swindle a college classmate (Wayne) out of his Mexican oil claim. Her Husband’s Trademark remained in the vaults of the George Eastman Museum film archive until now as it gets its “re-premiere” at PCFF 2025 thanks to the restoration team at Eastman, the El Paso Community Foundation, and the generous support of film producer Allen Gilmer (Long Shadows). Newly restored and digitized, it will be accompanied by El Paso composer Enrique Ponce, who write the score, and a string quartet. Note: The film contains offensive depictions of Mexican bandits. — Doug Pullen
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