The Plaza Classic Film Festival, now in its ninth year, started in 2008 as a special project of the El Paso Community Foundation to bring movies back to the historic Plaza Theatre. The Community Foundation purchased 35mm and state-of-the-art digital projection equipment for the atmospheric theater, which opened in 1930, closed in the early ’80s and was restored for $38 million in 2006 in a joint partnership between the City of El Paso and the Community Foundation.
The first Festival was called The Movies Return to the Plaza Theatre and was the brainchild of EPCF President/CEO Eric Pearson and movie enthusiast Charles Horak. It was a smash hit. More than 25,000 people turned out to watch more than 60 movies at the Plaza Theatre and adjacent Philanthropy Theatre.
It returned in 2009 with a new name, the Plaza Classic Film Festival, and a growing popularity in the region and throughout the country. Now the world's largest classic film festival, the Plaza Classic averages attendance of 40,000 people a year, and has brought in a glittering array of celebrity guests, including Al Pacino, El Paso native Debbie Reynolds, Rita Moreno, Eva Marie Saint, Shirley Jones, Robert Wagner, Cindy Williams, Peter Bogdanovich, Louise Fletcher, Michael York and Margaret O’Brien.
Nearly 300,000 people have attended the first eight Festivals. The Festival has an economic impact of $1.5 million annually. About 15 percent of its audience comes from outside of the El Paso/Juarez/Las Cruces radius, a third of them from the Austin area.
Plaza Classic has expanded its footprint and programming roster to include outdoor movies and concerts, exhibitions and programs at the El Paso Museum of Art and the El Paso Museum of History, a film camp and a family-friendly movie at Southwest University Park, home of the San Diego Padres' Triple-A affiliate El Paso Chihuahuas.
The Festival also has become a major showcase for regional filmmakers through its Local Flavor series, sponsored by the Texas Film Commission. It screens features, shorts, documentaries and other projects, and its audience has tripled in recent years.
The festival is programmed by Doug Pullen of the El Paso Community Foundation staff, who works with an advisory committee made up of community volunteers and movie fans. It includes actor-screenwriter Camilla Carr (widow of screenwriter Edward Anhalt); filmmaker Carlos Corral, who coordinates the Local Flavor series; El Paso Community College mass communications professor Lisa Elliott; NMSU graduate and classic movie buff Jack Fields; Julia Hussmann (widow of actor Pat Hingle); and Jaime Mendez, director of the UTEP student services center.