The Plaza Classic Film Festival started in 2008 as a special project of the El Paso Community Foundation to bring movies back to the historic Plaza Theatre. The Community Foundation purchased 35mm and state of the art digital projection equipment for the atmospheric theater, which opened in 1930, closed in the mid-’70s and was restored for $38 million in 2006 in a joint partnership between the City of El Paso and the Community Foundation.
The first Festival was called The Movies Return and was the brainchild of EPCF President/CEO Eric Pearson and local contractor, developer, Film Salon host, “On Film” radio host and walking classic film encyclopedia Charles Horak. It was a smash hit. More than 25,000 people turned out to watch more than 60 movies at the Plaza Theatre and adjacent Philanthropy Theatre.
It returned in 2009 with a new name, the Plaza Classic Film Festival, and a growing popularity in the region and throughout the country. PCFF has drawn major name celebrity guests — including Al Pacino, El Paso native Debbie Reynolds, Rita Moreno, Eva Marie Saint, Tippi Hedren, Michael York and Margaret O’Brien — and audiences that average around 40,000 a year. More than 200,000 people have attended the first six Festivals.
PCFF has expanded its footprint with the addition of free movies and concerts outdoors in the Arts Festival Plaza (due to construction, they’ll move this year to Mills Street) and the Mills Plaza Parking Garage, as well as annual collaborative exhibits with the El Paso Museum of Art that have included costumes designed by Edith Head, costumes and jewelry from The Ten Commandments and production art. This year’s exhibit features movie posters from around the world, culled from Charles Horak’s private collection.
The Festival also has become a showcase for the work of local and area filmmakers through its Local Flavor series, which screens features, shorts, documentaries and other films by area filmmakers or with strong local connections.
The Festival has an economic impact of $1.5 million annually. About 15 percent of its audience comes from outside of the 45-mile El Paso/Juarez/Las Cruces radius, a third of them from the Austin area.
This is the Festival’s seventh year. In 2013, PCFF artistic director Charles Horak stepped down and former El Paso Times entertainment writer Doug Pullen was hired as the new program director. He has been working with and an advisory committee that consists of El Paso Community Foundation executives Eric Pearson, Kathrin Berg Pettit and Gary Williams, actor-screenwriter Camilla Carr, UTEP lecturer Jaime Mendez, NMSU graduate student Jack Fields and filmmaker Carlos Corral, who coordinates our Local Flavor entries and events.